Kim Biscoe - Internet Marketing and Web Development Specialist

Kim Biscoe Resume

Highly motivated and success driven professional with over 10 years experience in Internet marketing and web development. Offering a unique combination of technical and creative capabilities to find solutions, develop new ideas, and produce results.

Core Strengths

Search Engine Marketing Search Engine Optimization PPC pay-per-click email & Banner Advertising

Web Analytics Data Visualization Multivariate Testing Conversion Optimization

Web Design & Development New Technologies Social Media Viral Rich Media and Video

• Expertise in directing Internet marketing strategies using large budget PPC campaigns
• Ability to interpret analytical data to improve and strengthen online marketing results
• Broad knowledge of social media development and viral marketing potential
• Hands-on project management experience with strong organizational structure
• Knowledgeable and experienced in new and emerging web development technologies

 

Professional Experience

Internet Marketing Specialist Dormia, Inc. Jessup, MD.

2006 - 2009

 

Responsible for all Internet marketing strategies, including technical development of e-commerce sites, PPC search advertising, and Internet SEO strategies. Managed and directed monthly PPC budget of $75k across Google, Yahoo, and MSN. Streamlined effectiveness and efficiency using analytics and multivariate testing to improve online results and strengthen marketing initiatives.

• Developed a formula that saved 20% of PPC spend while increasing effectiveness and ROI
• Implemented an organic SEO strategy that notably improved search engine rank and traffic
• Directed site redevelopment that produced significant gains in visitor retention and conversion
• Used the viral marketing opportunities of social networks to develop brand building techniques
• Setup and managed affiliate marketing programs using Commission Junction
• Created high-impact email marketing campaigns using iContact and Constant Contact

 

Web Development & Internet Marketing Consultant Baltimore, MD, & Washington DC.

2003 - 2005

 

Contracted with LABAT-Anderson, an international consulting firm specializing in information systems and worked on several government projects. Consulted with clients to design and develop business and e-commerce sites.

• Built web portal framework used by the U.S. Citizenship and Immigration Service
• Designed and developed corporate, business, and e-commerce sites using CMS systems
• Implemented viral marketing programs for clients using social networking media

 

Senior Producer Zombie, LLC. Seattle, WA.

2000 - 2002

 

Directed the development efforts of multiple high profile PC game titles from concept to final release. Performed administrative functions that established procedures, facilitated status meetings, reports, and project documentation.

• Managed development team of 30 programmers, game designers, and 3D artists
• Balanced project’s creative scope and requirements with schedule and budget
• Identified and fixed interdependence's early before they become problematic
• Developed a strong organizational structure that assured quality and timely completion

 

Creative Director AEON, Inc. Baltimore, MD.

1991 - 2000

 

Co-founded start-up computer games studio that produced several best selling and critically acclaimed game titles for publishers such as: SEGA, Mindscape, Mattel, and Ubisoft.

• Directed creative vision of products and provided guidance to art team
• Instrumental in game design decisions and developing new original ideas
• Managed publisher relationships, including contract and royalty negotiations

 

Education

BA Degree in Graphic Design. Ravensbourne College of Art & Design, Bromley, United Kingdom.