Internet Marketing
I have over 10 years experience in SEO, Internet marketing, and web development, including 3 years at the helm managing the Internet marketing strategies of a national manufacturer and retail chain. I have proven results in PPC campaign management and online brand building techniques using viral marketing. I am well versed in the latest Internet marketing strategies, trends, and developments, especially new and emerging technologies.
PPC Advertising
Accomplished in managing PPC ad campaigns on Google, Yahoo, and MSN with monthly budgets of up to $75,000. Skilled in copy creation, keyword research and selection, and geo-targeting. Developed methods that improve cost efficiency while increasing effectiveness and ROI.
Search Engine Optimization
9 years experience developing SEO techniques and strategies that can improve the volume and quality of web traffic from search engines, while increasing a site's relevance, rank, and keyword position.
Affiliate Marketing
Managed affiliate marketing programs such as "pay-per-lead" and "pay-per-sale" models on Commission Junction and LinkShare.
Analytics & Data Visualization
Skilled in identifying key performance indicators and other web metrics using Google Analytics and WebTrends to improve online results, write better ad copy, and strengthen marketing initiatives.
Website Optimization
Experienced in landing page multivariate and A/B switch testing using Google's Optimizer to improve conversion and ROI by testing different configurations for maximum performance.
Social Networks
Extensive knowledge of social network media and their viral marketing opportunities. Created corporate social networking pages on Facebook and MySpace. Developed blogs on WordPress, Blogger, and LiveJournal. Posted articles on social bookmarking sites such as: Digg, Delicious, StumbleUpon, and Reddit. Posted images and video on YouTube and Flickr.
Email Marketing
Designed, setup, and managed email marketing campaigns and newsletters using major service networks: ConstantContact, iContact, Vertical Response, etc.